Hi Reader,

Happy Friday!

How are you doing this week?

I'm in the midst of juggling a busy workload and DIY (EVERYTHING is covered in dust), so I'm trying to find little hacks that help me save time AND still show up.

One of those things is repurposing my older LinkedIn posts.

I go back into my most popular posts from the past year, pick one that still resonates with me and give it a quick rewrite/tweak a few bits and voila - done.

I actually posted one word-for-word the same as it was 8 months ago the other week and it actually got a BETTER reaction than before. Give it a go if you're struggling for time or don't know what to post.

P.S. This week on Instagram, I shared what our superpower is as freelancers. Check it out here. And don't forget to give me a follow for regular tips and tricks!

Here's what I've been up to this week work-wise:

👉 I wrote 3 pieces for clients (An influencer marketing tool, a printing company, and Klaviyo)

👉 I refreshed 3 pieces for Shopify

👉 I did more outreach and LinkedIn posts for a client

👉 I sent a statement of work to a client who wants to lock in for the quarter

⏱ Approx hours spent on client work this week: ~26

⏱ Approx hours spent on non-client work: ~1

💰 Total revenue this week: £4,200

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Friday Freelance Tip​​ ✨ ​

I posted something the other day on LinkedIn about how difficult it is to start marketing yourself again as a freelancer when you've been busy or hadn't needed to for a while.

This was me circa early 2025.

Before then, I'd relied on inbound enquiries and referrals for work, but after a few clients paused or took back their budget, I found myself having to put myself back out there.

Which is... scary, vulnerable, all that GOOD STUFF.

If that’s you right now, I want you to know: this isn’t a failure. It’s a very normal phase of freelancing, especially for people who’ve been doing this for a while.

What is tricky is that the things that worked before don’t always work again in the same way.

Your old tactics might feel rusty and your confidence might (read: definitely will) wobble. You might feel a weird mix of thinking you should know better and wondering why it all feels harder than when you started.

That discomfort is usually the hardest part (well, it was for me, anyway).

Putting yourself back out there after a period of comfort can feel more vulnerable than doing it as a beginner. Back then, you had nothing to lose. Now you have a reputation, an income level, maybe even a public identity as someone who’s “doing well.”

Off the back of that LinkedIn post, I was asked how DO you put yourself back out there after basically disappearing for an eternity?!

Here are some simple things you can do:

Firstly, reach out to a few past clients just to reconnect.

I always start here because it feels less terrifying than pitching cold. These people know me and have (hopefully) enjoyed working with me in the past. It's a good way to put the feelers out.

And, if they don't have any work right now, I'lll often ask them to think of me if anyone they know needs help with content writing or strategy. Keeps me front of mind, ya'know.

Then, I'd start warming up my network again.

This might look like commenting on other freelancer's posts, reaching out to peers who I've spoken to in the past, and starting to think about publicly showing up on social media again.

If that sounds even more terrifying - don't panic!

I've had a lot of people ask me how they can "make a comeback" on LinkedIn after going off radar for a while.

The thing to remember is... no one is watching your LinkedIn as closely as you. For the most part (as bad as it sounds), people haven't noticed you disappear. They've been getting on with their lives.

So, don't turn a "comeback" into a massive thing. Instead, start small by sharing something you're currently working on.

Alternatively, if you want to go a bit harder, you can share what you're working on and say you have a spot open in your schedule to take on more, similar work.

This is a good segue into promoting your services and "asking" people to hire you without actually asking them!

The key thing is to practice what I call small acts of visibility.

• Pretend you never went away
• Start with comments if posting feels like too much
• Share the facts (what you're working on)
• Reach out to past connections with a simple "hello"
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Over time, those small acts will compound. I promise.

Getting back out there isn't easy, but it's necessary for us freelancers who are in this for the long haul. Times change and marketing methods come and go. Those that used to work for us may not anymore, and it's up to us to adapt and be flexible to those changes if we want to stay in business.

Don't be too hard on yourself! Just think of one small act of visibility you can do today and... do it.

This week, we have a B2C and B2B writer from Bristol.

Where are you based? Bristol, UK.

How long have you been freelancing? 5 years.

What do you do? I work with lots of industries but tend to focus on B2B and B2C writing for challenger brands built with purpose-driven values.

What's your revenue? So far, I'm at about £33,000 (GBP) - I count my year as April - April

This freelancer freelances full time and this was not their highest earning year.

How much did you take as a salary?

Everything other than tax and expenses.

How much did you pay in taxes?

It'll be roughly 20% on UK income tax and national insurance, plus 9% on student loan repayments.

What are your business expenses?

About £100 on things like web hosting, Canva, etc.
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Do you contribute to a pension or invest?

I move the profit to my personal savings accounts rather than invest through the business.

Do you have any hot money-management tips?

I haven't always done this but since starting found it really valuable: trying to save up a safety net of a few months' worth of expenses to keep you going if you have a quiet month.

We need more Freelance Money Diaries entries! I'm forever grateful to anyone who shares their finances with us (you can do it totally anonymously!).

Click the button below to do yours!

As always, happy freelancing :)

Lizzie ✨

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