Hi Reader,

Happy Friday!

My freelance friend Polly Clover has opened the doors to her blog writing course.

Learn how to write SEO-friendly blogs for clients and your own website. Polly's self-paced course, How to Write an SEO-Friendly Blog, is a start-to-finish roadmap for writing and publishing blogs that show up on Google and AI and bring in more traffic and leads.

​Get it here.

Also, I published a new podcast episode this week going into detail about how and where my five latest client enquiries have come from. Listen here (or search It's Fine, I'm a Freelancer wherever you consume your podcasts!).

P.S. In my latest Instagram post, I shared the unsexy truth about where most of my freelance clients come from. Check it out here. And don't forget to give me a follow for regular tips and tricks!

Here's what I've been up to this week work-wise:

👉 I refreshed 3 pieces for Shopify

👉 I worked on a trial piece for a potential new client

👉 I wrote 1 piece for Jukebox Print

👉 I attended a launch event for a new freelancer

👉 I drafted some LinkedIn and X posts for a client

👉 I hosted a mentoring session

👉 I was a guest on a podcast

⏱ Approx hours spent on client work this week: ~23

⏱ Approx hours spent on non-client work: ~4

💰 Total revenue this week: £4,325

Want to advertise your business, course, product, program, or software to 7,500+ freelancers and creative business owners? Check out the affordable sponsorship options here.

​
Check out my three practical courses that have helped 500+ people get more clients, earn more money, and create better content.

Friday Freelance Tip​​ ✨ ​

Here's a pattern I see all the time (and one I've done myself more times than I'd like to admit).

Work goes quiet. Suddenly you're all over LinkedIn like a rash, posting daily, commenting on everything, refreshing your profile to see you follower count inch up painfully slowly. Then a new project lands and you disappear again for three months.

The panic-post cycle is reaaaally common. And it makes total sense. When you're busy, social media feels like the last thing you need. When you're quiet, it feels pretty damn urgent. But the problem is this on-and-off method doesn't really work.

There's a lag with visibility. The post you put out today might lead to an enquiry in four months. The one you don't put out because you're too busy... also leads somewhere, or rather, doesn't, because clients can't come to you if they've forgotten you exist.

Blank page syndrome is REAL

Even when freelancers know they should be posting consistently, most get stuck at the same point: the blank box.

WHAT DO I EVEN SAY?!?

I've figured out it's not actually a writing problem. It's an idea problem, and more specifically, it's a framing problem.

Most freelancers look at their work and think nobody wants to hear about this. But the stuff that feels obvious to you (like the way you approach a brief, the thing you always notice that clients miss, the opinion you have about your niche) is exactly what the right clients are Googling, or scrolling for, or hoping someone will just ~say~.

Let's talk about the niche thing

The other bit that trips people up is if you're not sure what you stand for yet, it's really hard to know what to post about. That's not because your work isn't interesting, but it's usually because you haven't connected the dots between what you do and who you're talking to.

"Freelance writer" as an identity produces very generic content. "Freelance writer for DTC food and drink brands" produces posts that are wayyy more geared toward the folk you want to reach.

The good news is you don't need to have this perfectly figured out before you start. Posting is actually one of the best ways to figure it out, as you'll very quickly learn what resonates and what doesn't.

A low-pressure way to start

If you're feeling stuck, try this: write down five things you believe about your work that most people in your industry would push back on, or five things you know that your ideal client probably doesn't. You'll immediately have a month's worth of content.

If even that feels like too much (which, honestly, fair) I built PostCraft specifically for this. You tell it about your niche (or it helps you find one), your clients, and your goals, and it generates content buckets and specific post ideas tailored to you.

It's now included in my Visible Freelancer package and I'm doing a lil discount on it at the mo. Once you get it you can use it over and over again. Get it here.

As always, happy freelancing 🙂

Lizzie ✨

This week, we have a B2B writer.

Where are you based? 50% Manchester, UK 50% South East Asia.

How long have you been freelancing? 3 years ish.

What do you do? B2B writing for wellness and lifestyle brands, and sometimes Welsh things.

What's your revenue? £42,000.

This person freelances full time and this was their highest earning year.

How much did you take as a salary?

£37,000 I think.

How much did you pay in taxes?

£5,000.

What are your business expenses?

£200.
​​
Do you contribute to a pension or invest?

I use the S&P500 as my pension and put in between £100-300 every month.

Do you have any hot money-management tips?

I pay myself first, and make sure I put at least something into stocks and shares.

We need more Freelance Money Diaries entries! I'm forever grateful to anyone who shares their finances with us (you can do it totally anonymously!).

Click the button below to do yours!

As always, happy freelancing :)

Lizzie ✨

Interested in sponsoring Friday Freelance Tips? Get your brand, product, or service in front of 7,500+ freelancers, entrepreneurs, and founders. See sponsorship options here.

Follow me on Instagram and on Linkedin, where you can see the behind-the-scenes of my business.