Hi Reader, Happy Friday! I can't believe we're mid-June already?! I've been looking back over my calendar for the first six months of the year and it's been a whirlwind. The start of the year was SLOW, and that continued until the end of March when I was really questioning whether the gravy train was about to come to an end. And then April happened. Since then, my workload has been insane. The work is still out there, companies are very much still looking for freelancers. I love being busy,...
9 days ago • 6 min read
Hi Reader, Happy Friday! We had 15 amazing freelancers join the very first cohort of The Hello Effect last week and I'm so excited to share the system I've used to grow my network with them. The WhatsApp chat is turning out to be a real hub. If you want to put your hat in the ring for cohort 2 (launching July/August), join the waitlist here. P.S. In my latest Instagram post, I shared why having a slow month as a freelancer doesn't mean you're failing. Check it out here. And don't forget to...
16 days ago • 5 min read
Hi Reader, Happy Friday! My freelance friend Polly Clover has opened the doors to her blog writing course. Learn how to write SEO-friendly blogs for clients and your own website. Polly's self-paced course, How to Write an SEO-Friendly Blog, is a start-to-finish roadmap for writing and publishing blogs that show up on Google and AI and bring in more traffic and leads. Get it here. Also, I published a new podcast episode this week going into detail about how and where my five latest client...
23 days ago • 5 min read
Hi Reader, Happy Friday! I'm back off a week on the beach in Greece and feeling MOTIVATED. Before we dive into today's edition, I've got two things to share: Firstly, I've just created a new tool especially for freelancers. Tell PostCraft about your work, your clients, and your goals, and it generates content buckets and post ideas that are specific to you. → Not sure of your niche? PostCraft helps you find it first → Get short, medium, and long-form ideas across every content bucket → Draft...
30 days ago • 6 min read
Hi Reader, Happy Friday! I've finally got my groove back. For the past few weeks (maybe even months), I've been feeling a bit "meh" about work. I've been doing my client work, but that's about it. I lost all motivation for side projects. But I'm baaaack baby. I knew it would come back at some point... it always does. After doing this for 12 years, I realise that everything is cyclical. The ups, downs, and everything in between very much come back around again and again. I guess part of...
about 1 month ago • 7 min read
Hi Reader, Happy Friday! I used to spend aaaaages putting together a branded proposal for new enquiries. It would honestly take me a good few hours for something that wasn't a dead cert. And you know what? I'm happy to put in some effort if it pays off, but a lot of the time, the budget didn't match or I never heard back from the client. Now, before I send a full proposal, I bullet out the must-knows for new enquiries including starting price point, clarification of the project, and expected...
about 2 months ago • 6 min read
Hi Reader, Happy Friday! Thank you to everyone who submitted a Freelance Money Diaries entry last week, super grateful to you! If you haven't yet and would like to (anonymously is fine!), you can do so here. In the meantime, I've just published a brand new episode of the It's Fine, I'm a Freelancer podcast that takes you behind the scenes of my six figure freelance writing business. I cover everything from what my client roster looks like and how I keep clients coming back month after month,...
about 2 months ago • 7 min read
Hi Reader, Happy Friday! Can I ask a favour to you brave souls? We need more Freelance Money Diaries to share a diverse range of incomes/revenues/money management tips from fellow freelancers. One of my biggest missions this year is to bring more transparency to freelance rates and pay (something I feel is uuuuuber important in the current messy landscape). You can share anonymously and it doesn't matter how much you earn AT ALL. In fact, the more diverse, the better! Here's a link to the...
2 months ago • 5 min read
Hi Reader, Happy Friday! If you’re serious about building a freelance business that feels steadier in 2026, I’m speaking at an event created just for you. The Empowered Freelancer Summit is a free 5-day virtual event designed to help female freelance writers move beyond short-term projects and build proper long-term client stability. Across the week, you’ll learn how to structure retainers properly, generate referrals, strengthen editor relationships, position yourself with authority and...
2 months ago • 4 min read