Hi Reader, Happy Friday! I'm currently working on a new programme (tentatively called The Hello Effect) that shows freelancers how to find, connect with, and close great clients without a SINGLE awkward cold DM. I've started recording some of the lessons and it is GOOD, even if I do say so myself. It's the same method I use with my mentees and for my own business, and the one I use in my high-touch visibility + outreach service for entrepreneurs and founders (basically, it works). If you're...
9 days ago • 6 min read
Hi Reader, Happy Friday! A lot of freelancers I speak to lately are in the same phase: they’ve been doing their core service for years, but they’re starting to feel the itch to evolve it. The market shifts, client needs change, and suddenly the thing you built your business around starts to feel like just one piece of a bigger puzzle. This is exactly what I'm going to be talking about today. P.S. This week on Instagram, I shared how I find 140 new freelance leads on LinkedIn every month....
16 days ago • 7 min read
Hi Reader, Happy Friday! I'm currently knee deep in renovating my bedroom and office, so I've been covered in paint and dust while doing all my client work this week. Freelancing is great for the freedom it gives me to work around this kind of thing, but sometimes I think it'd just be nice to take a week off to paint, get paid for it, and not think about work at all. Anyone else?! P.S. This week on Instagram, I shared how much I made as a freelancer writer in January. Check it out here. And...
23 days ago • 6 min read
Hi Reader, Happy Friday! This week I spoke with a freelancer who couldn't use LinkedIn to promote their freelance business because they had a full-time job. Most of the advice out there is to "get on LinkedIn", start growing a presence there, connect with people, and... profit. So what do you do when that's not an option?! My advice to this freelancer was to get out there and meet people in-person. The industry she was in was PERFECT for this, so our plan is to identify conferences etc she...
about 1 month ago • 7 min read
Hi Reader, Happy Friday! How are you doing this week? I'm in the midst of juggling a busy workload and DIY (EVERYTHING is covered in dust), so I'm trying to find little hacks that help me save time AND still show up. One of those things is repurposing my older LinkedIn posts. I go back into my most popular posts from the past year, pick one that still resonates with me and give it a quick rewrite/tweak a few bits and voila - done. I actually posted one word-for-word the same as it was 8...
about 1 month ago • 5 min read
Hi Reader, Happy Friday! I put together a proposal for a new client this week and I want to share my tips for that, because lemme TELL YOU, my proposals are definitely not corporate or long or anything, but they work. Basically, I include one-sentence that outlines the task (shows the client I understand what they want), then I include 3 tiers (unless the client is very specific with what they want). These tiers include different levels of investment and outputs that correlate to the price....
about 1 month ago • 8 min read
Hi Reader, Happy Friday! How are we feeling about 2026 so far? Jan is over (well, very almost), so we should have a bit of data here. I've secured two new contracts this month and am in talks finalising another one. It's always interesting to note how these enquiries find me: The first one has been following my newsletter for a while and reached out for content help/LinkedIn outreach help The second one saw my posts on Shopify and wanted to create similarly in-depth posts for their own blog...
about 2 months ago • 6 min read
Hi Reader, Happy Friday! One of my "new year's resolutions" (put in speech marks because I generally hate them) is to switch up my environment more often. If I'm in the same place for too long, I tend to get bored which impacts my productivity. So, one small tweak I'm making is to try and go somewhere different each day. That might be a different coworking space, a cafe with pals, or working from a friend's house (read: my sister's house). What small tweaks are you making? P.S. This week on...
about 2 months ago • 5 min read
Hi Reader, Happy Friday! This has been my first "official" week back at work and it's been very productive. Sure, it took me a good few hours to remember how to do my job, but for the most part it's been positive. I've had 2 new enquiries this week (one of which just accepted my rates without question - love it when that happens), and I've been asked to do a talk at a university. So, it's off to a good start I'd say. How about you? How are you finding the start to the year? P.S. This week on...
2 months ago • 5 min read